FAQ – Why do Greenskin Wines have a ‘Best Before’ Date?

Greenskin Wine - Medley Pack - 6 a 750ml wine in a pouch

23 September 2022

FAQ – Why do Greenskin Wines have a ‘Best Before’ Date?

There are always unknowns when developing and launching something new into the market, and this was the case for us when creating Greenskin Wine.

As the first people to put premium wine into our innovative pouches, there were some unknown factors when it comes to how the wine would age in this package.

As the pouches we selected have not been filled before in the Australian wine market, we could not decisively say when deterioration may commence. Although not a mandatory requirement with wine, with the first fillings, we decided to take the responsible approach and be over cautious and print a ‘Best Before’ date on the wine labels.

At this time, we decided that we would rather be conservative and print the best before date as 18 months (after the pouches had been filled) in the event that the wine started to oxidise/deteriorate.

after 18 months of careful monitoring ...

Now 18 months on from our first wines being launched, the good news is that we have had no such problems.

We did expect that the wine would deteriorate sooner than if filled into glass and sealed with a screwcap.

However, with the trial work we have been doing on the early filled batches, we are now confident that 24 months is quite ok and as we go, we will probably extend that even further. This is all based on how the first batches perform which we are monitoring closely.

How do we know what to measure to determine how the wines are holding up compared to wine in a glass bottle?

Prior to Greenskin Wine, founder Mike Davies, established owned and managed Australia’s largest independent wine packaging business (Portavin) for over 25 years. Mike has a long background in technical and management roles in wine packaging and is familiar with the Greenskin Wine pouch format and has a high level of confidence in it.

Mike has access to wine laboratories, the resources and know-how to ensure we are consistently monitoring the quality of our wines.

We are monitoring the deterioration by measuring Sulphur Dioxide (SO2) and Dissolved Oxygen (DO) levels and at this stage they compare well with glass & screwcap which is pleasing.

There may be a time when we do away with the ‘Best Before’ date because with wine it is not a legal requirement to have it and the pouches are performing above and beyond our expectations.

A few other things to consider:

  • A ‘Best Before’ date is very different to a ‘Use By’ date. Many products that have a legal requirement to advertise a ‘Best Before’ date and are consumed long after the date has passed without consequence.
  • We know that our packaging format is not as good as glass for people who want to cellar their wine. Greenskin Wine is designed to be purchased and enjoyed not to sit in a cellar for years waiting for a special occasion.
  • Also, remember that once open, if you can’t consume a whole pouch in one sitting, simply squeeze out the air and reseal and you will protect the quality of any remaining wine. If you squeeze out all the air your wine will stay fresh for up to 2-3 weeks!

Quality Assurance Guarantee!

We also have our Quality Assurance Guarantee. If you buy a 6-pack and genuinely dislike the wine, simply return the 5 unopened wines and we will issue a full refund, no questions asked.

Since our launch in April 2021, we have not been asked to issue a single refund – a testament to the quality of our wines.

Relax with Greenskin Wine for beach picnics
Greenskin Wine quality wine in a soft pack

order today!

Simply order from the comfort of home, and we will deliver our premium wines in a practical, fully recyclable pouch direct to your door!


Mike & Kim
Founders, Wine Tasters & Chief Greenskinners

PS: If you have any questions, please do not hesitate to contact us or visit our FAQ page.

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