Pouring Green: Greenskin Wine Shifts to Brown Cardboard Packaging

Pouring Green - Greenskin Wine Shifts to Brown Cardboard Packaging

30 April 2024

Pouring Green: Greenskin Wine Shifts to Brown Cardboard Packaging

Greenskin Wine just got greener by switching to brown cardboard packaging for all new wines to reflect our dedication to environmental sustainability.

When it comes to packaging materials, the choice between brown and white cardboard can have significant implications for the environment. While both options serve the purpose of packaging goods, brown cardboard holds a distinct advantage over its white counterpart in terms of sustainability.

recycled materials

First and foremost, brown cardboard is typically produced using a higher percentage of recycled content compared to white cardboard. This means fewer trees are harvested for the production of brown cardboard, reducing deforestation and preserving vital forest ecosystems.

By using recycled materials, brown cardboard packaging helps to divert waste from landfills, contributing to the circular economy and reducing the demand for virgin resources.

less chemicals

Additionally, the manufacturing process for brown cardboard generally requires less bleaching and chemical treatment compared to white cardboard.

Bleaching agents used in the production of white cardboard can release harmful pollutants into the environment, including chlorine and dioxins. In contrast, brown cardboard production minimises the use of these chemicals, resulting in a lower environmental impact.


Furthermore, brown cardboard packaging is often more easily recyclable due to its simpler composition and lack of added dyes or coatings.

This facilitates the recycling process and promotes the closed-loop cycle of materials, reducing the overall carbon footprint associated with packaging waste.

prioritising sustainability

Greenskin Wine has embraced this eco-friendly trend by transitioning its packaging to brown cardboard for all new wines.

This shift not only aligns with our commitment to environmental responsibility but also sets an example for the wine industry as a whole, hopefully inspiring others to follow suit.

Together, we can raise a glass to a greener future.

Mike Davies and Kim McKee - Cofounders Greenskin Wine

Mike and Kim

greenskin wine - medley pack

2024 - Medley Pack - brown carton-min

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