SUSTAINABILITY
it’s never been easier to enjoy a good red or white while being green.
Greenskin Wine offers a wine industry-first, free, easy mail-back recycling system for your empties.
WE CALL IT OUR,
'NO EXCUSES' RECYCLING PROGRAM
Each six-pack of Greenskin Wine includes a PRE-PAID post-pack for you to place your empty pouches into and mail direct to our rocking recycling partners REDcycle. From here your pouches (and envelope) are 100% recycled.
It's so easy and we're shouting the postage, so no excuses!
BREAKING IT DOWN
Here’s how easy it is to recycle your empty Greenskin pouches, so they do not become dreaded landfill.
You enjoy quality wine, anywhere!
Lightweight, compact, unbreakable, resealable & quick to chill, we've got your wine stores covered for your next adventure.
place your empties inside your post-pack
Each case of Greenskin Wine has a pre-paid post-pack to place your empty pouches in.
Drop in the nearest mail box
Not near a post office when you’re adventuring? At only 17g when empty, the pouch is easy to fold away until you’re back on-grid.
every pouch is 100% recycled
Congratulations, you’ve helped divert more plastic from landfill! Every part of the pouch (and envelope) is fully recycled by REDcycle.
NEWS FLASH
REdcyle recyling
temporary hold
You may have seen in the news that our recycling partner REDcycle has temporarily paused their receival of soft plastics.
REDcycle has reported that this is a short-term glitch in the system largely related to the pandemic coinciding with unforeseen challenges experienced by processing partners.
how you can help
For now, we ask that you keep your empty pouches for a few months until this situation eases – and then post them in as usual.
As soon as we have more information, we will be emailing our customers and updating our website so you’ll be the first to know.
Thank you for your understanding!
but how is plastic better than glass for the environment?
If you are liking the sound of the practical benefits of Greenskin Wine but are thinking, “eek more plastic in the world”, here are the reasons why Greenskin Wine pouches are more environmentally sustainable than glass.
hard facts
It is a common misconception that wine in glass is the most sustainable packaging option. This is very incorrect.
If every single bottle we bought, we washed and repeatedly refilled, glass would be the best. But, this doesn’t happen, and (sadly) more than 50% ends up in landfills around Australia no matter what colour bin you place it in.
It’s a fact that glass bottles, their secondary packaging and transport represent *68% of the product’s carbon footprint! *Source: Australian Wine Research Institute (AWRI).
Plus, with Wine Australia data indicating that roughly 86% of wines are designed to be drunk on purchase, the fact they are still packaged in glass (which was originally for cellaring purposes) is certainly not the most sustainable option!
so what's the problem with glass?
- Glass is extremely energy intensive to produce.
- Glass is bulky and heavy to transport.
- The shape of glass is inefficient to transport - think of all that space between each round bottle.
- Very little glass in Australia is recycled.
- An Australian Packaging Covenant Organisation report has estimated that of the 1.3 million tonnes of glass discarded in Australia each year, less than half – 46 per cent – is recovered.
- When it is recycled, it has to be sorted and reheated. More energy. More carbon!
the greenskin difference
- A Greenskin pouch takes 80% less energy to produce than an equivalent 750ml glass bottle.
- A Greenskin pouch emits far fewer carbon emissions to transport due to its lightweight, compact nature.
- For example, when we transport one (1) truckload of empty Greenskin pouches to a winery to get filled, to transport the same volume of empty glass bottles it would take twenty-six (26) trucks!
- This is before the containers get filled, and sent to the market, where Greenskin is 60% of the weight and the space of standard 750ml glass bottles, further reducing harmful carbon emissions.
- Greenskin Wine pouches are 100% recyclable.
Wine producers worldwide are taking extraordinary measures to reduce their carbon footprint by adopting sustainable viticulture practices eg: organic, biodynamic etc.
But with the growing concern about the volume of glass that ends up in landfill, plus the energy required to produce a glass bottle and transport it to market, wine packaging is the next obvious place to further reduce their environmental impact, and increase the sustainability of the wine industry as a whole.
We’re so pleased to be leading the change into more sustainable wine packaging and we thank you for being part of the change!
industry recognition
Our efforts towards sustainability were recently recognised by winning not one but two major awards at the recent PACKWINE Design Awards, taking out the Best Alternative / Sustainable Package Design Award and the People’s Choice Award.
You can read the full story here.
WHO IS REDCYCLE &
What happens to your recycled pouches?
We are thrilled to announce REDcycle as our official recycling partners.
RED Group is a Melbourne-based consulting and recycling organisation who has developed and implemented the REDcycle, Program; a recovery initiative for post-consumer soft plastic.
RED Group have teamed up with Coles, Woolworths and some of Australia’s most-loved brands including Greenskin Wine to make it easy for you to keep your Greenskin pouches out of landfill.
The REDcycle Program is true product stewardship model where manufacturers, retailers and consumers are sharing responsibility in creating a sustainable future.
WHAT DO THE POUCHES BECOME?
To discover what products are created from your recycled Greenskin pouches, check out:
1. Replas – https://www.replas.com.au/products/
2. Plastic Forests – https://plasticforests.com.au/shop/
3. Close the Loop – https://www.tonerplas.com.au/
Follow REDcycle on facebook.
check us out playing with the big kids!
Greenskin Wine punching above its weight in the REDcycle landscape!
australian packaging covenant MEMBERS
Greenskin Wine is also a proud member of the Australian Packaging Covenant Organisation (APCO).
The APCO is a not for profit organisation leading the development of a circular economy for packaging in Australia. The APCO vision is a packaging value chain that collaborates to keep packaging materials out of landfill and retains the maximum value of the materials, energy and labour within the local economy.
Through our APCO membership Greenskin Wine aims to maximise our sustainability credentials by committing to a system of scrutiny and measurement that will ensure any claims we make can be verified and compared to industry best practices.
While it is not mandatory for us to join this organisation, we firmly believe that it is a significant way for us to “walk the talk” which we trust will give you, our greatest asset, a greater connection to our commitment to sustainability in wine packaging.
See how we’re tracking here:
The idea of putting wine into a soft pouch reared its head over a long lunch about ten years ago, but back then, the pouches were not recyclable and bringing more plastic into the world, and the oceans we so love, just did not sit well with us.
Over time, technology of materials and recycling methods have improved, and the Greenskin pouch is now 100% recyclable, which gave us the motivation to proceed. Our creative daughter, Ellen, coined the name Greenskin (a play on the wine term Clean Skin & incorporated the environmental side), which we loved from the outset.
We are thrilled to fuse our passion for great wine, the environment, and an active, outdoor lifestyle to give Aussies something that genuinely solves a problem for them all while being kinder to the planet.
We are so glad that you can be a part of the change!
REdcyle recyling
temporary hold
You may have seen in the news that our recycling partner REDcycle has temporarily paused their receival of soft plastics.
REDcycle has reported that this is a short-term glitch in the system largely related to the pandemic coinciding with unforeseen challenges experienced by processing partners.
how you can help
For now, we ask that you keep your empty pouches for a few months until this situation eases – and then post them in as usual.
As soon as we have more information, we will be emailing our customers and updating our website so you’ll be the first to know.
Thank you for your understanding!
